A little over a week ago, rugby star Ardie Savea announced his switch from the Hurricanes over to Moana Pasifika. Following the announcement, he held a Pasifika-only press conference. One Plus One Communications Senior Account Executive Grace Ulu discusses why Savea’s homecoming is such a powerful statement, meaning more than just rugby or his own career.
In the realm of professional sports, narratives often pivot on triumphs and team dynamics. Yet recently, Ardie Savea made headlines not just for his athletic ability, but for a deliberate choice that resonated far beyond the rugby field. Savea’s decision to hold a Pasifika-only press conference following his shift to Moana Pasifika was a bold statement, affirming the importance of Pasifika voices in the media landscape.
The press conference was intimate; only Pasifika media outlets, programmes and journalism students were invited. TVNZ’s venerable John Campbell, a loyal supporter of Pacific rugby and highly regarded among Pasifika circles, was the only palagi present after (respectfully) gatecrashing the event.
By inviting Pasifika students and media outlets, Savea elevated platforms traditionally underrepresented in the media landscape. Seasoned and emerging Pasifika reporters were given the opportunity to talanoa (talk) with not only Savea but also Sir La’auli Savae Michael Jones and Fa’alogo Tana Umaga – three sons of the Pacific.
On the surface, the news of an exclusionary press conference might spur feelings of rejection or spark the knee-jerk reaction of asking, “What about me?”. Those feelings are understandable given that mainstream media titles and their reporters are often given the first slice of the pie.
Savea’s gesture challenged the dominance of mainstream media in shaping the narratives of communities. Headline stories of Pasifika (and Māori) narrowly focus on crime, poverty, or sports – and that’s only when it’s positive. While this is changing, albeit slowly, our voices are frequently relegated to subcategories within mainstream channels, an understandable reality within a multicultural society.
However, Savea’s Pasifika-only press conference is a refreshing deviation from this norm. It is an empowering act, creating a safe and supported environment where Pasifika voices can be heard, understood, and celebrated.
As a young Pasifika woman, I understand the importance of Savea’s decision to host a Pasifika-only press conference. Being among your community brings a sense of home and safety that cannot be easily replicated outside the Pacific diaspora. During his conference, Savea honoured the sacrifices his family had made for him to live a better life.
For many Pasifika, this resonates deeply. The decision to switch allegiance from the Hurricanes to Moana Pasifika isn’t just a career move; it’s a symbolic homecoming to a team that represents the diverse cultures and strengths of the Pacific. Savea remains true to his cultural identity – a stance that reminds us of Michael Jones’ decision not to play on Sundays in honour of his heritage and faith. Though controversial at the time, it did not hinder his career, and history now regards him as a legend of the game. Similarly, Savea’s move signifies a reclamation of identity and a commitment to amplifying Pasifika’s presence in rugby.
Savea’s homecoming is more than a personal journey; it’s a powerful statement about the significance of representation and community. By prioritising Pasifika voices, he has set a precedent that challenges the status quo within the media landscape. This moment marks a new chapter in mainstream journalism, where the stories of Pasifika people can be told by Pasifika voices, ensuring their rich contributions are celebrated and respected.
The piece first ran on StopPress.